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		<title>Brands About</title>
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		<title>8 secrets of success</title>
		<link>http://brandsabout.wordpress.com/2011/07/16/8-secrets-of-success/</link>
		<comments>http://brandsabout.wordpress.com/2011/07/16/8-secrets-of-success/#comments</comments>
		<pubDate>Sat, 16 Jul 2011 11:41:59 +0000</pubDate>
		<dc:creator>BrandsAbout</dc:creator>
				<category><![CDATA[Soft Skills]]></category>
		<category><![CDATA[Studii de caz]]></category>

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		<title>Ciclul de loializare</title>
		<link>http://brandsabout.wordpress.com/2011/07/15/ciclul-de-loializare/</link>
		<comments>http://brandsabout.wordpress.com/2011/07/15/ciclul-de-loializare/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 08:16:02 +0000</pubDate>
		<dc:creator>BrandsAbout</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://brandsabout.wordpress.com/?p=147</guid>
		<description><![CDATA[Dupa prima achizitie, consumatorii intra adesea intr-o relatie deschisa, experientiala cu brandul, parcurgand o perioada de evaluare a acestuia. Fidelizarea clientilor in favoarea unui brand constituie un obiectiv pe termen lung al unei strategii de marketing. Daca experienta de cumparare la punctele de contact cu consumatorii prezinta relevanta in atragerea de noi clienti, programele de loializare [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandsabout.wordpress.com&amp;blog=14773337&amp;post=147&amp;subd=brandsabout&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Focus Group</title>
		<link>http://brandsabout.wordpress.com/2011/07/08/focus-group/</link>
		<comments>http://brandsabout.wordpress.com/2011/07/08/focus-group/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 03:12:39 +0000</pubDate>
		<dc:creator>BrandsAbout</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://brandsabout.wordpress.com/?p=139</guid>
		<description><![CDATA[draft fcb hamburg<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandsabout.wordpress.com&amp;blog=14773337&amp;post=139&amp;subd=brandsabout&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Targuri si Expozitii. Aplicatie in Marketingul Serviciilor</title>
		<link>http://brandsabout.wordpress.com/2011/05/14/targuri-si-expozitii-aplicatie-in-marketingul-serviciilor/</link>
		<comments>http://brandsabout.wordpress.com/2011/05/14/targuri-si-expozitii-aplicatie-in-marketingul-serviciilor/#comments</comments>
		<pubDate>Sat, 14 May 2011 07:16:37 +0000</pubDate>
		<dc:creator>BrandsAbout</dc:creator>
				<category><![CDATA[BTL Activities]]></category>
		<category><![CDATA[Studii de caz]]></category>

		<guid isPermaLink="false">http://brandsabout.wordpress.com/?p=119</guid>
		<description><![CDATA[Marketingul serviciilor este prezent in diferite arii de activitate, printre care pot fi mentionate domeniile sanatate, tursim, IT, educatie, financiar, targuri si expozitii. Targuri si expozitii O componenta care joaca un rol important in succesul serviciilor o constituie perceptia calitatii. Printre factorii determinanti sunt elementele ce tin de tangibilitate si care au rolul de a sustine interfata directa cu [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandsabout.wordpress.com&amp;blog=14773337&amp;post=119&amp;subd=brandsabout&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Aplicatiile UGC (User Generated Content) &#8211; Avantaje in actiunile de marketing</title>
		<link>http://brandsabout.wordpress.com/2010/12/09/aplicatiile-ugc-avantaje-in-actiunile-de-marketing/</link>
		<comments>http://brandsabout.wordpress.com/2010/12/09/aplicatiile-ugc-avantaje-in-actiunile-de-marketing/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 09:49:55 +0000</pubDate>
		<dc:creator>BrandsAbout</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://brandsabout.wordpress.com/?p=105</guid>
		<description><![CDATA[Integrarea aplicatiilor UGC (Continut Generat de Utilizatori) in actiunile de marketing din mediul on-line pot creste exponential rezultatele inregistrate de catre site-urile care le gazduiesc. Beneficiile in imagine si alti indicatori sabiliti in functie de obiectivele actiunii, au la baza cateva mecanisme esentiale, extrem de simple si eficiente ale unei aplicatii UGC: - Construieste comunitati [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandsabout.wordpress.com&amp;blog=14773337&amp;post=105&amp;subd=brandsabout&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Brainstorming. Tehnici creative in management</title>
		<link>http://brandsabout.wordpress.com/2010/10/18/brainstorming-tehnici-creative-in-management/</link>
		<comments>http://brandsabout.wordpress.com/2010/10/18/brainstorming-tehnici-creative-in-management/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 13:17:48 +0000</pubDate>
		<dc:creator>BrandsAbout</dc:creator>
				<category><![CDATA[Soft Skills]]></category>

		<guid isPermaLink="false">http://brandsabout.wordpress.com/?p=83</guid>
		<description><![CDATA[Brainstormingul constituie o modalitate de obtinere, intr-un interval scurt de timp, a unui numar considerabil de idei de la un grup de oameni si reprezinta una din tehnicile creative utilizate de echipele manageriale in solutionarea problemelor organizatiei. Componenta grupului de brainstorming Numarul optim de persoane intr-un grup de brainstorming este de aproximativ 12 participanti. In [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandsabout.wordpress.com&amp;blog=14773337&amp;post=83&amp;subd=brandsabout&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Forum HR 360</title>
		<link>http://brandsabout.wordpress.com/2010/09/13/forum-hr-360/</link>
		<comments>http://brandsabout.wordpress.com/2010/09/13/forum-hr-360/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 13:35:15 +0000</pubDate>
		<dc:creator>BrandsAbout</dc:creator>
				<category><![CDATA[Programe training]]></category>

		<guid isPermaLink="false">http://brandsabout.wordpress.com/?p=74</guid>
		<description><![CDATA[Odata cu pregatirea deschiderii portilor institutiilor de invatamant universitar, se lanseaza o serie de activitati in domeniul formarii si dezvoltarii profesionale, sub forma training-urilor, seminariilor si conferintelor de specialitate. Zonele abordate acopera domenii variate &#8211;  marketing, comunicare, CSR, new media, HR sau antreprenoriat. Forum HR 360 organizat de BizCampus, se inscrie in seria de evenimente ce [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandsabout.wordpress.com&amp;blog=14773337&amp;post=74&amp;subd=brandsabout&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Tehnici pentru un discurs reusit</title>
		<link>http://brandsabout.wordpress.com/2010/08/19/tehnici-pentru-un-discurs-reusit/</link>
		<comments>http://brandsabout.wordpress.com/2010/08/19/tehnici-pentru-un-discurs-reusit/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 19:31:56 +0000</pubDate>
		<dc:creator>BrandsAbout</dc:creator>
				<category><![CDATA[Soft Skills]]></category>

		<guid isPermaLink="false">http://brandsabout.wordpress.com/?p=49</guid>
		<description><![CDATA[ Executivii companiei se afla adesea in situatia de a tine prezentari pentru top management sau parteneri. Indiferent de subiect, aceste prezentari au rolul de vinde proiecte, produse sau pur si simplu sa livreze rezultatele departamentului intr-un mod profesionist si eficient. O prezentare convingatoare presupune stabilirea de obiectie clare,  planificarea organizarii, formularea mesajului, pregatirea materialelor vizuale, pregatirea salii [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandsabout.wordpress.com&amp;blog=14773337&amp;post=49&amp;subd=brandsabout&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Cum sa promovezi un brand prin SMS</title>
		<link>http://brandsabout.wordpress.com/2010/07/21/cum-si-cand-sa-promovezi-un-brand-prin-sms/</link>
		<comments>http://brandsabout.wordpress.com/2010/07/21/cum-si-cand-sa-promovezi-un-brand-prin-sms/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 13:37:43 +0000</pubDate>
		<dc:creator>BrandsAbout</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://brandsabout.wordpress.com/?p=36</guid>
		<description><![CDATA[Succesul unei campanii rezulta de cele mai multe ori prin alegerea unui mix de comunicare optim. Promovarea prin SMS ca tool integrat planului de comunicare prezinta cateva avantaje de necontestat.  Prin livrarea mesajului catre o audienta captiva, obtinerea unei reactii de raspuns imediate, posibilitatea de masurare cu acuratete a rezultatelor printr-o platforma on-line asociata campaniei, rapiditatea in implementare &#8211; sunt doar cateva [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandsabout.wordpress.com&amp;blog=14773337&amp;post=36&amp;subd=brandsabout&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Curs Exec Edu &#8211; Indicatorii de performanta, element cheie a sistemului de setare si evaluare a obiectivelor</title>
		<link>http://brandsabout.wordpress.com/2010/07/21/curs-exec-edu-indicatorii-de-performanta-element-cheie-a-sistemului-de-setare-si-evaluare-a-obiectivelor/</link>
		<comments>http://brandsabout.wordpress.com/2010/07/21/curs-exec-edu-indicatorii-de-performanta-element-cheie-a-sistemului-de-setare-si-evaluare-a-obiectivelor/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 08:13:22 +0000</pubDate>
		<dc:creator>BrandsAbout</dc:creator>
				<category><![CDATA[Programe training]]></category>

		<guid isPermaLink="false">http://brandsabout.wordpress.com/?p=24</guid>
		<description><![CDATA[Corelarea obiectivelor strategice cu performanta, monitorizarea performantei prin indicatori si finalizarea lor a reprezentat si reprezinta provocarea majora a oricarei organizatii de top. Acest workshop interactiv de 1,5 zile se adreseaza tuturor managerilor de departamente si functiuni responsabili setarea si evaluarea obiectivelor de performanta, in implementarea strategiei companiei la nivel functional si departamental. De ce [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandsabout.wordpress.com&amp;blog=14773337&amp;post=24&amp;subd=brandsabout&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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